Good news for self-hosters and companies committed to GDPR compliance: The end of third-party cookies is near and the solution for your self-hosted marketing automation solution is already in place.
Introducing Mautic
Mautic is the only relevant open source software for everything related to marketing automation. Mautic 1.0.0-beta was released on Github on December 03, 2014. Since then, the community has had tremendous growth in software versions and members. In 2019, Mautic (the company) was acquired by Acquia, a software-as-a-service company co-founded by Dries Buytaert, the initiator of Drupal. The current version number is 3.3.3 and the next major release 4.0 is just around the corner.
Convert anonymous users into leads
Mautic has everything under the hood to convert anonymous website visitors into leads. Assets, forms, landing pages, and dynamic content. You use these components within your campaigns to offer anonymous users more content in exchange for company or contact names and contact information like phone numbers or email addresses. You can tag your contacts to trigger specific campaigns or segment users into different audiences. In addition to transactional mails like double opt-in emails, Mautic is great for sending newsletters.
The easy to learn front-end and the fantastic graphical campaign builder, is perfect for a quick onboarding of new marketing automation managers. You no longer need developers for new landing pages or new email templates. Everything comes right out of the box. The plugin architecture allows you to connect your Mautic instance to different endpoints like CRM systems or social media networks. If you want to continue using your beloved Mailchimp, there is a plugin for that.
