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The UDV (German Insurers Accident Research) has set itself the task of improving road safety on Germany's roads. It is one of the largest clients for university research into road safety and is actively involved in public relations work.
The originally very complex website setup with an extensive thematic taxonomy was taken over by us in 2014 and has since been successively simplified.
The integration of UDV's social media activities into the website required close data protection support. An example of our experience in mediating between legal requirements and marketing wishes, long before the GDPR came into force.
The Drupal CMS was replaced by proprietary software in 2022 following a decision by the association.
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